About me

I’m a Sacramento-based marketing consultant and senior marketing strategist with nearly 20 years of experience helping nonprofits, small businesses, and startups turn complex work into clear, high-impact marketing.

My background spans conservation, science, sustainability, technology, social impact, Jewish culture, higher education, and professional services. That range allows me to quickly understand complex fields and translate them into marketing that is smart, credible, and deeply human.

I specialize in clarity and structure. In making important work land. I’m known for asking the right questions, bringing order to complexity, and following through.

I’m also at the forefront of modern marketing and AI integration. I help organizations use AI strategically to streamline marketing and communications workflows, increase efficiency, and stay ahead of how people now search, learn, and make decisions.

I work with teams who need senior-level thinking, strong execution, and someone they can trust to get it right.

Highlights and Impacts:

• Led organization-wide brand and messaging overhauls that drove sustained growth in visibility, engagement, and fundraising performance.

• Designed and executed integrated marketing and fundraising campaigns that increased donor retention by up to 13% and broke annual giving records.

• Built content and communications strategies that drove 25–60% increases in website traffic and grew email and social audiences by 70%+.

• Increased earned media coverage by 1,000%+ through strategic storytelling, thought leadership, and targeted media outreach.

• Expanded impact storytelling output by 300%, translating complex and technical work into clear, human narratives that resonated with donors, partners, and the public.

• Redesigned marketing workflows using AI to increase output while cutting production time by up to 60%, creating scalable systems that delivered more impact without burning out staff.